Along the 60’s, The North Face started to be recognized by athletes that practiced outdoor activities by sponsoring expeditions to some of the most recondite places in the world. The North Face bears its name inspired in one of the coldest and ruthless areas of the Half Dome Mount, located in Mariposa County, California. The prestigious brand has supported the best explorers in the world to achieve the most unsearchable heights of the Himalaya Mountain range, always embracing the philosophy of its slogan: “Never Stop Exploring”.
North Face, exploring the limits of web development
When the client presented us their idea of improvement in the web we knew instantly what they were asking. They needed to convey a clearer idea of their business, to follow current web design guidelines and to reorganize the content in order to present it in a more visual and striking way.
During a long period we were working to develop a project with high expectations that demanded definitely the best of us. We achieved goals step by step while we tried colors, compositions, and approaches. We composed each part of the web until reaching a unique result, satisfactory for the client and for GuGo Creative. Mission Accomplished.